http://www.youtube.com/watch?v=spdn1AKbUrM
This is a short advertisement for IBM's new Business Analytics and Optimization service. I found this to be an interesting display of the many benefits of using business analytics. It describes how BA can be use to turn the plethora of information available to us into intelligence. Business analytics can help identify patterns faster, pull insights from the noise, and convert data into action with its ability to analyze huge volumes of data. This software can help organizations manage their people better. For example, BA can help us find a better cure or prevent traffic jams. Business Analytics and Optimization captures vast amounts of data and transforms it into intelligence that helps people predict with more confidence.
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