Chapter 2
http://www.cio.com/article/32335/Five_Lessons_Learned_from_Nike_s_i_Debacle
http://courses.washington.edu/misman/Niked.htm
Chapter 2 includes a section that discusses Risks. One risk is implementing IS poorly and the chapter briefly mentions the fiasco with Nike and the software supplier i2. I have included a couple articles that further explain what went on in this situation and what can be learned from it. Possible reasons for the failure included Nike rushing the implemenation too much or that i2 did not carefully monitor the implementation efficiently enough to make sure it worked. IT can benefit companies a great amount and in many ways. However, if they are not handled properly, they can also cost the company. Nike lost almost $100 million during this ordeal and i2 suffered as well. Nike should have avoided being driven by deadlines and made sure this implementation was done properly. One quote in "Internet Week" I particularly liked was from WWRE CEO Colin Dyer. When discussing that its often not the applications but how companies use them that determine their success he said "it's not the stove that makes the meal but how the chef puts the stove to use." I thought this was a great analogy that and it supports the idea that IT can be very beneficial to businesses today as long as they are implemented in the correct way. Information Resources can be used to gain a strategic advantage but companies need to be aware of risks like this.
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