Company Websites

Chapter 1 discusses business strategy. A business strategy can include many things and one of those things is usually achieving great customer service at a low cost. One way IS have greatly helped these companies is the use of websites, especially websites on which customers can make purchase or some type of transactions. These websites provide many advantages to many companies. Customers are provided not only with service in stores but also on these websites. For example, a customer could be shopping at store and not find the item they want. Without our current technology, that customer would have to go to another store in order to get that item and the first store would have lost business. Now, the customer can go onto the original stores website and order it from there instead, rather than choosing a different store to buy from. The customer is happy because they got the item they wanted and did not have to drive from store to store looking for it and the seller is happy because they were able to keep that customer from going elsewhere and losing their business. Not only is this a great way to provide customer service to customers but it also cost effective for the companies. Another example of how intereactive websites help companies is online banking. Most banks have this available for their customers. If a customer needs to access their account but cannot make it to the bank during business hours, they can access it online. They no longer have to drive to a bank or atm just to check their balance or transfer money. The ability to manage accounts and pay bills online is an example of a great improvement in customer service for these companies all thanks to Information Systems. Any company that has a website that allows purchases or online banking or other transactions has a great advantage over companies that might not.